If You Have $50,000, You Can Identify a Little Blue Penguin on the Birch Aquarium

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February 7, 2022

The Birch Aquarium in La Jolla is promoting the rights to call its little blue penguins for $50,000 every to assist fund a brand new exhibit highlighting the seabirds.

There are a complete of 10 little blue penguins that would be the centerpiece of the most important new exhibit on the UC San Diego Birch Aquarium, the La Jolla Gentle reported earlier in February. As of Feb. 5, the aquarium has bought rights to call 5 of the birds.

The Birch Aquarium will reveal the names in April as a part of a marketing campaign to advertise the brand new $2.8 million habitat. The habitat would be the just one west of the Rockies to function little blue penguins and is slated to open on July 1, 2022.

Little blue penguins are the smallest species of penguin. They typically measure lower than a foot tall, weigh about three kilos, and will be discovered on the coastlines of Australia and New Zealand.

“Little blue penguins are charismatic and, by naming them, we hope to permit our visitors — and, in actual fact, our total group — to attach extra deeply and in numerous methods with the exhibit’s content material,” mentioned Jennifer Moffatt, senior director of animal care, science, and conservation at Birch Aquarium.

This marks the primary time that the Birch Aquarium has bought the naming rights to a few of its animals. The Birch Aquarium isn’t the primary zoo or wildlife park to take action, nevertheless. The Los Angeles Zoo has bought naming rights to a few of its animals, whereas the San Diego Zoo Wildlife Alliance permits supporters to symbolically “undertake” animals.

Cash made out of the little blue penguin marketing campaign pays for animal care, conservation, and science. It should additionally assist underwrite the exhibit, which is able to function a big pool with a window the place guests can watch the little blue penguins swimming round.

Attendance on the Birch Aquarium is down considerably. The variety of guests plunged to 110,460 in 2020 and 2021, down from 496,651 simply two years earlier.

Concerning the creator: Mike Peterson is a contract journalist and author based mostly in North San Diego County. He’s written and labored for quite a lot of native media shops, together with the San Diego Union-Tribune, the North Coast Present, and the Oceanside Blade.

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